Advertisements are being able to factor in the things we have been looking at online, social status, income, and countless other variables – but do you ever wonder if they were also able to pick up on your mood? Apple has submitted a patent for just such a service. The service would be able to take advantage not only of your desires, but also your emotional state.

The major factors that determines how successful an ad is: include location, time of day, current activity and mood; all of which are now able to be volunteered when you strap on the latest piece of wearable technology. The wearable piece could measure the heart rate, blood pressure, adrenaline level, body temperature and verbal cues in particular in which could help Apple to determine your state of mind.

The wearable technology could provide insight into the type of content you’re viewing, which applications you use and when, what kind of music you listen to for certain tasks, also your interaction on social media networks. When all of this information is put together, it allows for real-time advertising choices that increase the likelihood of you buying something that would otherwise be completely unappealing.

The patent also covers privacy and methods to keep it intact, such as mood profiles that only last a certain amount of time, and the storage of data according to existing privacy policies and user agreements. There would also be the usual “opt in” or “opt out” for you to choose from, which keeps the control firmly in your hands.

Founded by Meron Gribetz in December, the company issued its first press release last month.

With 15 graduate and undergraduate students primarily from Columbia University contributing to it, Meta believes that natural computation is the future and aims to bring a sleek and intuitive user experience to the world.

It’s the way computers always should have been: wearable, viewed through both eyes, and directly controlled using their entire arms and hands.

Focused on short books, TED Books hopes to continue TED’s method of viral ideation by tailoring to today’s attention spans.

So the word we heard is that the tech giant has begun to let a few more details leak about the Augmented Reality glasses that have been in the works-

Today the NY Times reported

In a post shared on Google Plus, employees in the company laboratory known as Google X, including Babak Parviz, Steve Lee and Sebastian Thrun, asked people for input about the prototype of Project Glass. Mr. Lee, a Google product manager and originally worked on Google mapping software Latitude, mobile maps and indoor maps, is responsible for the software component and the location-based aspects of the glasses.

“We’re sharing this information now because we want to start a conversation and learn from your valuable input,” the three employees wrote. “Please follow along as we share some of our ideas and stories. We’d love to hear yours, too. What would you like to see from Project Glass?”

From the images snatched off of their Google+ page I wont be surprised if these begin popping up soon-