adidas Originals Collective is a new retail experience that will live within Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to test new products and concepts that will come to life in the best possible way.
As with the ideology of adidas Originals, the personalization of the Collective makes it possible to not only purchase exclusive product from the brand, but to also customize their socks laces and shoe accessories. The space has been outfitted with an interactive digital feel, live music, and art, all of which puts a different spin on the shopping experience.

With the first adidas Originals Collective by Footaction installation launching this weekend at the Willowbrook mall in Houston and others slated for Baltimore and ATL, it’ll be something to keep an eye on this year.