In The Streets » Matthew Williams

SHOWstudio: In Fashion – Matthew Williams

Hugo Cubias — Tue, 04 Feb 2014 15:06:44 +0000

Creative genius, Matthew Williams talks about everything from his work as a fashion designer and creative direction for the likes of Lady Gaga and Kanye West. He sheds light on his unique point of view and his “Creative Voice” through photography, design, music production, djing, and, of course, the ongoing evolution of Been Trill. Enjoy the nearly hour-long interview above.

For more SHOWstudio please visit: www.showstudio.com

Hood By Air 2013 Fall/Winter | Fashion Show

admin — Tue, 12 Feb 2013 20:54:50 +0000

Hood By Air’s 2013 fall/winter collection live from Milk Studios’ New York location during NYFW.

SHOWstudio: HOOD BY AIR – Matthew Williams / Shayne Oliver / A$AP Rocky

Hugo Cubias — Wed, 16 Jan 2013 02:17:10 +0000

SHOWstudio is proud to release HOOD BY AIR, a new film by Matthew Williams that shows off the latest looks from the label. Hood by Air founder and designer Shayne Oliver’s Spring/Summer 2013 collection confidently challenges the conventions of menswear by incorporating unique styling choices from Tom Guinness. These include crop tops, kilts and accentuated torsos, whilst maintaining a dropped waist and oversized component typically prevalent in American streetwear. These aesthetic choices have been expressively communicated by Williams through a raw, juxtaposed video composition. Visuals of blasting machine guns and transitioning expressions of anger and joy encourage the viewer to question the familiar intersections between war, sports, guns and clothing in popular culture. See Hood by Air’s collection in this exclusive film now!

Jake Davis Screen Tests: A$AP Rocky

Hugo Cubias — Thu, 05 Apr 2012 02:21:46 +0000

From Jake Davis Blog

I’ve always been interested in what makes an icon. Superstars can do pretty much anything in front of the camera and we stay intrigued. Andy Warhol’s Screen Tests are a true example of that. I’ve wanted to do a modern take on them since the success of Test Shots. So when my good friend, one of the most creative people I know, Matty Williams was photographing A$AP Rocky for Vogue Homme Japan and asked if I’d be interested in directing a collaborative film with Rocky as the subject, I thought Warhol’s Screen Tests would be a great starting point. I knew Rocky and Matty would get it and add all the right little accents. With styling from Simonez Wolf I thought we could definitely capture a pivotal moment in Rocky’s career as well as the culture.

There’s one film in particular of Lou Reed drinking a Coca-Cola in a glass bottle that really encapsulates the series for me. The execution is very simple but it’s the symbols, details, and iconism of the subject that make it classic. Matty and Rocky have so much energy on set I was so happy to be invited to the show. I hope you enjoy the new series #ScreenTests featuring the most exciting and electric rapper to come out of New York in a very long time… This one if for the Tumblrs… Live. Love. A$AP…

Series: #ScreenTests
Featured: A$AP Rocky

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