And, we’re into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays.

The crop of ads from 2015 looks as strong as ever, but we thought we’d take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments.

Chrysler, Imported From Detroit

Chrysler, Eminem and a lingering pan shot of “The Fist” – it doesn’t get much more Motown than 2011’s Imported From Detroit. With the weight of our staffers hailing from in and around The D, it’s no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap).

Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings.

Mercedes-Benz, Soul teaser with Kate Upton

One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn’t even technically air during the game.

Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn’t win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes’ advertisers knew how to make a splash in the Internet Age. And, hey, it’s still classier than every GoDaddy commercial.

Kia, A Dream Car. For Real Life

Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too.

First of all, Mötley Crüe. Second, a cowboy on a bucking rhino. Enjoy yet again.

Chevrolet, Chevy Happy Grad

Created by a contest-winning young filmmaker rather than a slick Madison Avenue type, Chevy’s 2012 commercial boasted a funny plot that was bolstered by great comedic timing. The ad also does a fantastic job of praising the product, here a Camaro Convertible, without ever having to directly talk about the car.

Chrysler, Halftime In America

The second of an impressive set of entries for Chrysler brands on our list of favorite Super Bowl commercials, Clint Eastwood’s star-turn in Halftime also generated massive buzz at the time it aired. Playing on years’ worth of news cycles filled with job losses and economic gloom and doom, Eastwood’s gritty delivery of hope for the hardworking, seemed pitch perfect for the time, the event and the audience.

Volkswagen, The Force

One of the most-viewed commercial videos ever, VW’s tiny rendition of Darth Vader blended the adorable with the comic, and was pretty much universally praised as the top of its Super Bowl class.

Hell, you know a commercial is pretty good when – in a pristine imitation of the Star Wars franchise it traded on – it even spawned a sequel.

Ram, Farmer

You author, like many of the Gen X generation, is just old enough to have caught the capstone years of Paul Harvey’s decades-long career in radio. With values straight from the heartland of the country, and a lyrical delivery of his own homespun prose, just a few words of Harvey’s voice are enough to send many listeners straight into the wayback machine.

Despite the fact that many people under 30 had likely never heard his name, the use of Harvey’s Farmer essay, overlaid with images of agrarian America, hit home. The spot had surprising emotional weight for a Super Bowl commercial, and was goose-bump-raising goodness for the downhome image of Ram trucks.

Jaguar, Rendezvous

In typical long-form car commercials, the hero of the story drives the hero car. Jaguar turned that convention on its head with the lightly sinister Rendezvous, extolling the virtues of being a badass British brand in the process.

Great casting sold the concept, and the sultry lines and exhaust note of the F-Type sure didn’t hurt, either.

Maserati, Strike

For a brand that had close to zero real consumer recognition (outside of our Italian-loving enthusiast community), the proposition of an ad pimping a car that most folks couldn’t even pronounce the name of seemed risky, at best.

But Maserati offered up a tone-setting, mysterious piece of film with Strike, and capped the menacing prose and evocative imagery with Ghibli’s growling engine note. Perfection.

Hat Tip to Seyth Miersma over at AutoBlog

The new Fashion Creatives film features the C111 and Justin O’Shea, buying director at online fashion store mytheresa.com, as well as the Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. On the cusp of the Fall/Winter 2015 edition of Mercedes-Benz Fashion Week Berlin, Justin finds himself caught up in the clichés of fashion advertising. It’s serious and dramatic: he runs in slow motion, talks about his emotions and the hype that surrounds him. Good to know that he can always rely on Veronika and his circle of friends to bring him back to the real world.
Directed by Danny Sangra: http://www.dannysangra.com/

Wheel specialist Vossen presents their latest wheels, which is intended to complement the Mercedes-Benz C63 AMG Black. The C63 was featured on Miamis Brickwell Avenue Bridge, which was closed down to clear the roads for the new limited-edition sports car as it roared down the street. There is only 800 of these cars worldwide, the car is paired with the wheels from Vossen’s Precision Series as part of the car’s Track package which also includes a fiber rear wing.

Images leaked this week of the Mercedes-Benz S-Class 2014 on the road, today we’ve gotten a hold of what the interior looks like-

With no discussion on pricing to have surfaced as of yet, you can expect the CLA to fall somewhere around or below the current entry-level C-Class sedan ($35,350) when it arrives at Mercedes-Benz dealerships in September.