The image-fuelled Photo Print triple pack. We’ve already looked at a couple of these releases individually and decided that the Waves edition is definitely our favourite. We can’t wait to see what is coming up next for the FLUX releases, the print world is adidas’ oyster right now. The full adidas Originals Photo Print Pack will be available from select retailers beginning this Saturday, March 29.

With over 20 years of collecting adidas sneakers, Robert Brooks is the man to tell you why the next chapter in the ZX story, the ZX Flux, is the next big look on the streets. He trialled models from the ZX Flux Photoprint Pack, which drop on March 29th

A story of constant evolution, the ZX Series has always pushed forward, with the new ZX Flux marking the boldest development yet.

For Spring 2014, the story continues with the ZX Flux Photo Print Pack.

A variety of digital-print patterns from ocean waves to cityscapes have been applied to the ZX Flux to create models that pioneer progression. Finished with the ZX Flux’s floating 3-stripes and iconic ZX heel cage and outsole, the Photo Print pack blends unbridled spirit with design that is limited by imagination alone.

The result is rooted in the Original formula, and from the runners to the streets, the ZX Flux Photo Print Pack champions the power of the ZX DNA, pushing forward and turning heads.

Instore: 29 March
#zxflux
www.adidas.com/zxflux

See an interview with the designers of the ZX family, and the ZX Flux, at http://a.did.as/1INX0R0

The ZX Flux Photoprint Pack drops worldwide on March 29th. Find out more about it athttp://www.adidas.com/zxflux

Tell us your ZX stories. Hashtag #zxflux and talk to

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adidas Originals Collective is a new retail experience that will live within Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to test new products and concepts that will come to life in the best possible way.
As with the ideology of adidas Originals, the personalization of the Collective makes it possible to not only purchase exclusive product from the brand, but to also customize their socks laces and shoe accessories. The space has been outfitted with an interactive digital feel, live music, and art, all of which puts a different spin on the shopping experience.

With the first adidas Originals Collective by Footaction installation launching this weekend at the Willowbrook mall in Houston and others slated for Baltimore and ATL, it’ll be something to keep an eye on this year.