Directed, written and animated by Fraser Davidson, kindly voiced by the great guys over at Adventures in Design podcast (aidpodcast.com). All sound work by Morgan Samuel.

Fraser Davidson is a BAFTA Award winning, London based, Motion Graphic Designer, Animator and Director. He was previously Head of Motion Graphics at Mainframe, a Motion Graphics, VFX & Animation House.

Graduating from Nottingham Trent University with a BA in Graphic Design, Fraser has six years experience creating advertising, music videos and channel branding across many media, while working with companies like Sony, MTV, BBC, Nickleodeon, Nike and Guinness. Fraser has had his work featured in a number of publications and has collected three International Promax Awards.

He is one third of Animation Collective Sweet Crude

www.fraserdavidson.co.uk

Nike has unveiled the branded equipment, including jerseys and cleats for Super Bowl XLVII. Showcased by 49ers Quarterback Colin Kaepernick and Ravens Running Back Ray Rice, the Nike Super Bowl jerseys feature the Elite 51 uniform technology and the cleats are the Nike Alpha Pro Cleat.

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