Kicking off Xbox 360’s Kinect Rush: A Disney Pixar Adventure, “pavement” artists 3D Joe and Max created a three day interactive artwork experience in the heart of London’s Covent Garden. Using 3D street art to frame the experience, some of Pixar’s best known faces, including character’s from well known children’s films such as Cars, Up and Toy Story were painted, and encouraged kids to interact with the work of art. The experience included a treasure hunt, where kids were encouraged to find gold coins hidden in the tapestry of the image for a chance to win a Kinect console and a copy of the game.

The collaboration in essence mirrored the experience of playing the game itself: emmersing yourself into an interactive 3D experience, solving puzzles and uncovered hidden secrets, with the help of characters such as Buzz Lightyear and Mr. Incredible. The recent focus on merging physical and digital experiences through video games is proving to be both engaging and largely successful. With technology such as the Kinect further blurring those boundaries, expect to see further emphasis on the blending of these once polar concepts in the mediation of games, and, of course, in the gaming experience.

Kinect Rush: A Disney Pixar Adventure