In impressive caves on an island in Stockholm, Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.

Watch the behind the scenes with Bea Åkerlund (Show Director) & James Lee (Head of Design @Bjornborg) for the Björn Borg SS15 Fashion Show.