Lingerie brand Etam presented their fall winter 2015-2016 collection during the first day of Paris Fashion Week.
During the show, models strutted down the runway rocking designs from the lingerie brand’s new collection teamed with colourful jackets, tie-neck scarves and printed kaftans for an ultimate retro-glamour feel. All eyes were also on the colourful and printed swimwear, with models playfully taking to the catwalk carrying inflatable pool toys in shapes of dolphins and rubber rings, alongside live performances from musicians including the Ting Tings, Diplo and Major Lazer.
Set in a famed, drained-out Art Deco swimming pool, the U.S. rapper had crowds – including model Natalia Vodianova – in glee when he made a surprise cameo at the fall collection of the Etam lingerie house.
The 43-year-old performed hits such as “Drop It Like It’s Hot,” against a projection of the Union Jack as gorgeous models showcased an eclectic array of underwear and red, blue and white bikinis adorned with chainmail, bubbles, feather headdress and even an inflatable dolphin.
Founded in 1916, Etam stands as a major player in the world of women’s Lingerie. The lingerie brand is a welcoming and generous brand which allows women to express in total liberty their femininity, with spontaneity and freshness.