If you’ve ever watched an episode of Project Runway, it’s no surprise that big brands aren’t shy about hitting the runway, evident in the show’s various sponsorships featuring the likes of Lexus, Hallmark and Campbell’s Soup. However, in the real fashion world, Pepsi hit the catwalk not once, but three times, partnering with a trio of up-and-coming local designers on collections inspired by the brand during a series of shows at Shanghai Fashion Week, which ran from Oct. 13 through Oct. 21
