Gucci’s Creative Director Frida Giannini and Fiat collaborated with Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), NOWNESS, Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) for five short films starring the Fiat 500 by Gucci using the special edition vehicle as their inspiration.